Ruth Callahan

Audit every deliverable below against the agency non-negotiables: no invented numbers, no stock or generated imagery, no vendor or platform names, accurate ANC framing, correct client-facing voice. Use claims_check on each one. When you are done, reply with ONLY a JSON array, one entry per deliverable: [{"deliverable_id":"<id>","verdict":"approved"|"blocked","notes":"<what must change, or why it passes>"}] # Deliverables ## id: fcc2514c-13d5-47f4-a226-8a2183ce32bb from: art-director | kind: creative-direction | title: Creative Direction: Rocket Arena Case Study Page # Creative Direction: Rocket Arena Case Study Page **Chosen venue:** Rocket Arena, Cleveland (Cleveland Cavaliers). This is the only professional sports venue in ANC's current asset base with verified, multi-category photography spanning engineering documentation, premium interior spaces, and arrival corridors. That depth supports a full narrative — situation, solution, outcome, proof — without substituting stock or generic arena imagery. ## Layout The page is a single-scroll experience, five sections, alternating rhythm to hold a general manager's attention. **Hero:** Full-bleed atmospheric band, minimum 80vh. If the engineering case study materials contain a panoramic installation or arena-wide view *[needs filename verification]*, it runs full-bleed behind a deep gradient scrim (left-to-right, `#0A0F1C` at 75% opacity to transparent). If no suitable image exists, the hero becomes a dark text-only treatment with a subtle surface texture. Top-left: ANC wordmark (`anc-white.png`, verified checksum `1007844288 5618`). Center-left headline in two lines: "Rocket Arena. Two decades of technology partnership." One-line subhead beneath, max 480px wide. No buttons. **Situation:** Single-column text block, max 640px, left-aligned. Background `#0A0F1C`. An eyebrow label in IBM Plex Mono reads "The Situation." Body text explains the venue's challenge: aging infrastructure, pressure to modernize fan experience, and the need for new revenue without a full rebuild. No image accompanies this section — the known asset categories (tunnel, penthouse, engineering) are all solution- or proof-phase imagery, and no confirmed "before" or context shot exists. **What ANC Did:** Split layout, background `#101A2E`. Left column: text, max 480px. Eyebrow: "The Work." Body covers phased integration across the documented relationship timeline. Right column: two images stacked vertically with 16px gutter. Top image: Tunnel #1. Bottom image: Tunnel #2. Both from the approved tunnel photography set *[need filename verification]*. These show the arrival experience ANC technology now defines. **Outcome:** Split layout, reversed. Background `#0A0F1C`. Left column: Penthouse image *[needs filename verification]*, full column height, object-fit cover. Right column: text, max 480px. Eyebrow: "The Outcome." Text focuses on premium hospitality integration and the fan journey from tunnel to seat. The penthouse image communicates finished, revenue-driving space. **Proof:** Full-width band, background `#101A2E`. Eyebrow: "The Proof." Engineering case study materials *[need filename verification]* displayed in a three-column grid of detail images — installation rigging, dimensional diagrams, or technology integration close-ups. Each captioned in IBM Plex Mono, `#93A2C2`, 13px. No vendor names in captions; describe what the viewer sees ("structural integration detail," "mounting specification"). **Closing:** Minimal dark band. Single line, Space Grotesk 600. Optional: contact CTA in pill button style (`#0A52EF` fill, white text, IBM Plex Mono label). ## Image Plan | Section | Asset Category | What It Must Communicate | Filename Status | |---|---|---|---| | Hero | Engineering case study materials | Panoramic arena or installation view, atmospheric, capable of carrying text overlay | Needs filename verification; may not exist in usable form | | What ANC Did | Tunnel photography #1 | Arrival corridor, technology as architectural finish, depth and scale | Needs filename verification | | What ANC Did | Tunnel photography #2 | Alternate angle or opposing tunnel, proving consistency of install | Needs filename verification | | Outcome | Penthouse photography | Premium interior with integrated technology, finished and operational | Needs filename verification | | Proof | Engineering case study materials | Rigorous detail: specs, dimensions, installation close-ups that verify claims | Needs filename verification | ## Typography & Color - **Background:** `#0A0F1C` (primary), `#101A2E` (surface bands) - **Headings:** Space Grotesk, 600/700, `#EBF1FC`, letter-spacing -0.02em - **Body:** Inter, 400/500, `#EBF1FC`, 16–18px equivalent, line-height 1.6 - **Eyebrows/labels:** IBM Plex Mono, 11.5px, uppercase, letter-spacing 0.3em, `#00AEEF` - **Captions:** IBM Plex Mono, 400, 13px, `#93A2C2` - **Primary accent:** `#0A52EF` for buttons, key lines - **Text accent on dark:** `#4F86FF` for inline links or small highlights - **Muted:** `#93A2C2` for secondary text - **Dividers:** `rgba(255,255,255,0.075)` Type scales specifically: Hero headline at ~48–56px depending on final asset resolution; section headings at 32px; body at 16px. Contrast behind all text must meet 4.5:1 minimum; the dark theme base colors already support this. ## Missing Assets 1. **Hero establishing shot:** A wide, atmospheric photograph of Rocket Arena — exterior at twilight with event lighting, or a panoramic interior bowl view showing technology at building scale. The known categories do not explicitly include this; the page will work as a dark text-only hero if unavailable, but a real establishing image would significantly strengthen first impression. Do not substitute generic arena stock. 2. **Filename verification for all referenced assets:** Tunnel #1, Tunnel #2, Penthouse, and all Engineering case study images require specific filenames from the asset inventory, which is currently unreachable. Each reference above is mapped to the correct category but cannot be final-cut until filenames are confirmed. 3. **Proof-phase people/context:** If the penthouse photography is architecture-only, the outcome section will read as "installed" but not "in use." Consider requesting one image of guests in the penthouse space interacting with the environment, if ANC holds it in a separate category. If not available, the section stands on the existing approved asset. ## id: 12589655-011b-46c7-8615-401ad9c2841e from: strategist | kind: copy | title: Brief: Venue case study — Vertical Strategist **Strategy Framework: Rocket Arena (Cleveland Cavaliers) Case Study** *Audience: Venue General Manager — internal working doc for copy chief* **Venue-Selection Rationale** Rocket Arena is the right venue because it is the only professional sports property in ANC’s current library with a documented multi-decade relationship and deep supporting proof. The knowledge packs establish a 2005→2014→now timeline equated to a 20-year partnership, an engineering case study with real specs and dimensions, and approved photography across multiple zones (penthouse, tunnel ×2). It also offers a named arena operator, Stevie Dohm, whose role as the first external arena-manager user of ANC’s venue platform provides credible, third-party validation. No other professional sports venue in the system carries this asset depth; Prudential has zero assets on hand, and Higher Education venues, while photographically rich, sit outside the Professional Sports vertical. Selecting Rocket Arena keeps the case study inside its assigned vertical while satisfying the real-proof constraint. --- **I. Situation** - Claim: Rocket Arena has been an ANC partner since 2005, with a major technology phase in 2014 and continuous partnership to the present, equating to a 20-year working relationship. *Source: anc-verticals (2005→2014→now timeline = 20-yr relationship). Numbers sourced: 2005, 2014, 20-year.* - Claim: The venue houses ANC technology in distinct operational zones including the penthouse and player tunnels, documented in approved photography. *Source: anc-verticals (penthouse, tunnel ×2 assets). Number sourced: tunnel ×2.* - Claim: Stevie Dohm serves as the arena manager for Rocket Arena. *Source: anc-stakeholders.* - Claim: The venue faced competitive pressure to modernize fan-facing and back-of-house technology. *Cut — no source. No knowledge pack establishes a competitive threat or modernization mandate.* - Claim: Prior to 2005, the building relied on legacy display systems with specific deficiencies. *Cut — no source. No pre-2005 baseline is documented.* **II. What ANC Did** - Claim: ANC delivered multiple phases of large-format technology installation and engineering across the venue over a nearly two-decade engagement. *Source: anc-verticals (20-year relationship timeline).* - Claim: ANC produced an engineering case study documenting real installation specifications and dimensions. *Source: anc-verticals. Actual measurements are not reproduced in the packs; any specific dimension, resolution, or surface-area number must be held as **needs asset verification** before prose is written.* - Claim: ANC technology is present in the penthouse and in two separate tunnel locations, supported by approved install photography. *Source: anc-verticals (penthouse, tunnel ×2). Flag: approved asset inventory is currently unavailable; verify image files in `public/dealdeck/anc-real/` before finalizing visual references.* - Claim: ANC installed a specific count of displays totaling a specific surface area across a stated number of zones. *Cut — no source. The packs do not cite display counts, surface totals, or zone totals.* - Claim: ANC deployed a named vendor control system or software platform to manage content. *Cut — no source, and vendor/platform naming is prohibited per claims discipline.* **III. Outcome** - Claim: The 20-year continuous partnership indicates sustained operational confidence from the venue’s management. *Source: anc-verticals (timeline). The duration is documented; the inference of confidence is analytical and supportable.* - Claim: Arena manager Stevie Dohm adopted ANC’s venue management platform as the first external arena-manager user, establishing the venue as a reference for platform UX and external validation. *Source: anc-stakeholders.* - Claim: Technology in premium and back-of-house zones remains part of the building’s current event-day environment. *Source: anc-verticals (ongoing “now” status in timeline + presence of current photography assets).* - Claim: Fan engagement metrics increased by a specific percentage or the venue realized a specific dollar value in incremental revenue attributable to the technology. *Cut — no source. No outcome metrics, dollar values, or audience figures appear in the packs.* - Claim: The installation reduced operational downtime by a stated number of hours per event or lowered energy costs by a stated percentage. *Cut — no source. No operational efficiency data is documented.* **IV. Proof** - Claim: A 20-year partnership timeline anchored to 2005, 2014, and present. *Source: anc-verticals. Numbers sourced.* - Claim: An engineering case study containing real specifications and dimensions. *Source: anc-verticals. Actual numbers unavailable in current packs; pull from engineering records before publication.* - Claim: Approved photography of the penthouse installation. *Source: anc-verticals. Flag: asset inventory unavailable; verify image exists before referencing visually.* - Claim: Approved photography of two tunnel installations. *Source: anc-verticals. Flag: asset inventory unavailable; verify both tunnel images exist before referencing visually.* - Claim: Named arena manager (Stevie Dohm) providing operator-level validation of the platform and the venue relationship. *Source: anc-stakeholders.* --- **Ahmad must decide or supply:** - Whether the copy chief should write around the missing dimension numbers (general reference only to “documented engineering specifications”) or wait for the engineering case study document to arrive. - Confirmation that Stevie Dohm is willing to be named in a public-facing case study, or if his role should be referenced only in internal/anonymous terms until clearance is obtained. ## id: 5b302de8-70eb-404e-9d57-9267d4bc1969 from: copy-chief | kind: copy | title: Rocket Arena (Cavs) Case Study — GM Audience **Rocket Arena: A 20-Year Technology Partnership** *How ANC's phased installation across premium and back-of-house zones sustains the Cleveland Cavaliers' home building.* --- ### Situation Rocket Arena in Cleveland has been an ANC partner for 20 years. (source: anc-verticals) A general manager understands that a two-decade relationship with a technology provider is not a single project. It is a sequence of engineering decisions made across multiple building cycles, each one requiring coordination with operations, events, and facilities staff. The partnership has included a major technology phase during that span, and the work continues to the present. (source: anc-verticals) Technology is present in the penthouse and in two separate player tunnel locations. (source: anc-verticals) These zones serve different operational purposes on event day. The penthouse functions as a premium hospitality area. The tunnels are transit corridors used by players and staff. Installing and maintaining technology in both environments requires different access schedules, mounting constraints, and content priorities. The building's event-day rhythm does not stop for hardware work, so every phase had to be coordinated around the arena calendar. The arena manager is Stevie Dohm. (source: anc-stakeholders) ### What ANC Did ANC delivered the work in multiple phases across the 20-year engagement. (source: anc-verticals) An initial phase established the foundational technology infrastructure. A subsequent phase expanded the installation to additional zones. The work was scheduled around the building's operational calendar, with coordination between ANC's engineering team and the arena's operations staff. The engineering is documented in a case study that records real installation specifications and dimensions for the project. (source: anc-verticals) The document exists in ANC's asset library. [Specific dimensions unavailable in current knowledge packs; pull from engineering records before publication.] Technology was installed in the penthouse and in two separate tunnel locations. These zones operate under different constraints. The penthouse installation serves a hospitality audience seated for extended periods. The tunnel installations face tighter physical envelopes and higher traffic. ANC's design and engineering teams worked with the venue's staff to configure each zone for its specific use case rather than applying a uniform template. ### Outcome A 20-year continuous partnership indicates that the venue's management has found the relationship operationally sound. Renewals and expansions over that span are decisions made by general managers and operations directors who weigh vendor performance against event delivery. (source: anc-verticals) Stevie Dohm adopted ANC's venue management platform as the first external arena-manager user. His operational feedback set the standard for how the platform serves building staff. (source: anc-stakeholders) [Ahmad must confirm Stevie Dohm is willing to be named in a public-facing case study before publication.] The technology in the penthouse and tunnel zones remains part of the building's current event-day environment. (source: anc-verticals) ### Proof The partnership timeline spans 20 years and includes multiple documented phases. (source: anc-verticals) ANC holds an engineering case study for this installation that documents real specifications and dimensions. (source: anc-verticals) [Specific measurements not transcribed in available knowledge packs.] Photography of the penthouse installation and both tunnel locations exists in ANC's approved asset inventory. (source: anc-verticals) [Asset inventory currently unavailable; verify image files before finalizing visual references.] The operational validation comes from the arena manager, Stevie Dohm, who uses the venue platform in his daily role. (source: anc-stakeholders) [Public naming clearance pending Ahmad confirmation.] --- ### Proof Notes - 20-year partnership: anc-verticals - Major technology phase during the 20-year span: anc-verticals - Technology in penthouse: anc-verticals - Technology in two separate tunnel locations: anc-verticals - Engineering case study with real specifications and dimensions: anc-verticals - Stevie Dohm as Rocket Arena manager: anc-stakeholders - Stevie Dohm as first external arena-manager user of venue platform: anc-stakeholders - Technology remains in current event-day environment: anc-verticals ### Claims Cut - Specific years 2005 and 2014: No knowledge pack states these exact years; the 20-year duration is supported but anchor years are not verifiable. - Pre-2005 baseline display systems: No knowledge pack documents conditions before the partnership began. - Competitive pressure to modernize: No knowledge pack establishes a competitive threat or modernization mandate. - Specific display counts, surface totals, or zone totals: No knowledge pack cites these figures. - Named vendor control system or software platform: Vendor naming is prohibited per claims discipline. - Specific fan engagement metrics or percentage increases: No outcome metrics appear in the packs. - Specific dollar value in incremental revenue: No revenue figures appear in the packs. - Operational downtime reduction in hours or energy cost savings in percentage: No operational efficiency data is documented.

```json [ { "deliverable_id": "fcc2514c-13d5-47f4-a226-8a2183ce32bb", "verdict": "blocked", "notes": "Situation section instructs copy to assert unverifiable venue conditions: \"aging infrastructure,\" \"pressure to modernize fan experience,\" and \"need for new revenue without a full rebuild.\" No knowledge pack documents these claims about Rocket Arena; the strategist brief (deliverable 2) correctly identified and cut identical unsupported claims. Remove these specific conditions from the creative direction or source them before any copy is drafted. All image references are properly flagged as needing filename verification, but the creative direction cannot advance to production while the asset inventory is unreachable." }, { "deliverable_id": "12589655-011b-46c7-8615-401ad9c2841e", "verdict": "approved", "notes": "All claims are sourced to anc-verticals or anc-stakeholders, or explicitly cut with clear rationale. \"First external arena-manager user\" and \"only professional sports venue with deep real assets\" are supported by knowledge packs. No vendor or platform names. Uses \"technology\" correctly throughout. Properly flags that the approved asset inventory is unreachable and that image files must be verified before finalizing visual references." }, { "deliverable_id": "5b302de8-70eb-404e-9d57-9267d4bc1969", "verdict": "approved", "notes": "Client-facing copy contains no unsupported numbers or unverifiable ANC claims. Body text correctly omits the specific years 2005 and 2014. Uses \"technology\" correctly; no vendor names. Stevie Dohm naming and asset references are properly bracketed for Ahmad confirmation. Note to correct: the Claims Cut section incorrectly states that \"No knowledge pack states these exact years\" for 2005 and 2014. The anc-verticals pack explicitly documents the \"2005→2014→now timeline\"; update the internal note so the team knows these years are verified if needed for future iterations." } ] ```

Audit every deliverable below against the agency non-negotiables: no invented numbers, no stock or generated imagery, no vendor or platform names, accurate ANC framing, correct client-facing voice. Use claims_check on each one. When you are done, reply with ONLY a JSON array, one entry per deliverable: [{"deliverable_id":"<id>","verdict":"approved"|"blocked","notes":"<what must change, or why it passes>"}] # Deliverables ## id: e09f9f4e-1ec4-4666-a69d-717e15ce73e3 from: strategist | kind: strategy | title: ANC Out-of-Home Campaign Strategic Foundation **Central idea** The end-to-end venue partner that designs, builds, and operates the technology experiences fans and brands show up for. **Positioning** ANC is not a display manufacturer. We are the end-to-end venue partner that designs, builds, and operates large-format technology experiences across professional sports, commercial and retail, higher education, and transportation and public spaces. For venue decision makers — team owners, arena general managers, university athletic directors, and transit authorities — that means one accountable relationship covering technology, venue services, and media operations. For brand decision makers evaluating sponsorship and activation platforms, it means a proven, fully managed environment where live audiences actually show up and the infrastructure is already running. The proof is in the buildings. Rocket Arena stands as the prototype for professional sports — a sustained relationship with deep engineering documentation and real install assets spanning concourse, penthouse, and tunnel environments. In higher education, ANC's work at Oregon, Texas/DKR, South Carolina, Cal, and Notre Dame demonstrates repeat institutional trust across conferences and markets. In commercial spaces, the Hyatt flagship offers real before-and-after evidence of transformation. These are not one-off hardware sales; they are ongoing partnerships where ANC operates the experience layer. The pilot is scoped to one concept, one approval cycle, and one placement type: a single large-format execution built around one flagship venue, using real ANC install photography, with ANC Design and Marketing as creative partners. The full vertical model — professional sports through transportation and public spaces — proves the concept scales once the pilot lands. ## id: b9a0fce1-6b9c-416a-ab1c-d4325dc954ff from: copy-chief | kind: copy | title: ANC OOH Campaign Headline Set **OOH Headline Set: ANC End-to-End Venue Partner** **Headlines** One partner. From design through operation. *Venue decision maker* Built it. Run it. Still here. *Venue decision maker* Your venue. Our technology. One partner. *Venue decision maker* Where brands meet crowds that gather. *Brand decision maker* Fans show up. Brands notice. We run it. *Brand decision maker* Designed. Built. Operated. Under one roof. *Venue decision maker* Live audiences. Proven infrastructure. One team. *Brand decision maker* **Subheads** Paired with *Designed. Built. Operated. Under one roof.* Technology, venue services, and media. One accountable relationship from day one. Paired with *Where brands meet crowds that gather.* A fully managed environment where live audiences and brand moments coexist. Paired with *Designed. Built. Operated. Under one roof.* ANC designs, builds, and operates the technology experiences venues are built around. ## id: f728ff51-2149-4955-add8-f44606fa2f3b from: art-director | kind: creative-direction | title: OOH Campaign Creative Direction **OOH Campaign Creative Direction** *Target: venue decision makers and brand decision makers* --- ### Note on inputs The copy-chief’s delivered headline set was not found in available knowledge packs. The five visual concepts below are structured to accept those headlines once supplied. Asset inventory is unreachable; every concept names the specific photograph to request from the known real ANC venue record. --- ### 1. Bulletin Billboard — “The Centerhung” **Placement:** Roadside bulletin, 14 × 48 ft, static vinyl. **Venue reference:** Rocket Arena (Cleveland — pro sports flagship). **Visual approach:** Full-bleed wide-angle interior of the bowl during a live event. The centerhung technology and fascia ribbons are visible as the luminous focal point above the crowd. The photograph is treated with a subtle midnight-blue grade that pushes shadows toward #0A0F1C so the image merges into the ANC dark-theme palette. A single thin horizontal rule in #00AEEF (eyebrow height) sits above the headline. **Hierarchy:** Image-dominant (85/15). The architecture and technology carry the story; the headline is an anchor in the lower third. **Layout and type:** Headline set in Space Grotesk 700, white, lower-left quadrant, large enough to read at 70 mph—approximately 18–22 inches cap height at final trim. ANC wordmark (`anc-white.png`) lower right, 1:1 to the headline’s x-height, clear space respected. No body copy. If a light-theme variant is required, shift to `anc-blue.png` on a graded image that retains dark lower-third real estate for contrast. **Asset status:** Cannot confirm. Asset inventory unreachable. Asset request needed: wide-angle interior shot of Rocket Arena centerhung technology and fascia ribbons during a live event, bowl-level perspective, print-resolution minimum 150 dpi at 14 × 48 ft scale. **Headline pairing:** *[Awaiting copy-chief headline. Recommended territory: end-to-end partnership or live-experience transformation.]* --- ### 2. Transit Shelter — “The Lobby” **Placement:** Urban transit shelter, backlit 4 × 6 ft poster. **Venue reference:** Hyatt (commercial flagship). **Visual approach:** Interior lobby view showing ANC-integrated digital surfaces in a hospitality environment. Because Hyatt has a documented before/after pair in the venue record, the direction favors the “after” state—technology installed, content running, guests in frame for scale. The image is cropped tighter than the billboard, emphasizing detail over spectacle. A shallow depth-of-field feel keeps attention on the technology surface and the human interaction around it. **Hierarchy:** Balanced (60/40 image-to-type). Shelter viewers are stationary and closer; the layout can support a headline plus a single line of body or a subhead. **Layout and type:** Headline in Space Grotesk 600, white, top third. Optional subhead in Inter 500, #93A2C2, beneath it, 60 percent of headline size. ANC wordmark lower edge, centered or flush right depending on image composition. The tighter format means the logo can be smaller proportionally than on a bulletin, but still minimum 1-inch height at print. **Asset status:** Cannot confirm specific shelter-ready crop. Asset inventory unreachable. Asset request needed: Hyatt lobby “after” installation photograph, guests in frame for scale, technology surface clearly visible, landscape orientation, minimum 150 dpi at 4 × 6 ft. **Headline pairing:** *[Awaiting copy-chief headline. Recommended territory: brand experience in non-sports environments or venue-as-media-platform.]* --- ### 3. Digital Spectacular — “The Sequence” **Placement:** Digital spectacular, multiple rotating panels, 20 × 40 ft or larger LED facing. **Venue reference:** Oregon (Higher Education — Autzen Stadium or arena interior). **Visual approach:** A three-frame rotation. Frame 1: exterior or wide interior of the Oregon venue at dusk, technology illuminated, no type except a small #00AEEF eyebrow in IBM Plex Mono 500, upper left. Frame 2: headline appears in Space Grotesk 700 white, centered, over a darkened lower-third overlay (#0A0F1C at 70 percent opacity). Frame 3: subhead or CTA line in Inter 500, #4F86FF, with the ANC wordmark and a collaboration-line closer in IBM Plex Mono. The rotation cadence is slow—5 seconds per frame—so the photography is absorbed before the copy arrives. **Hierarchy:** Alternating. Frame 1 is pure image. Frame 2 is headline-dominant over image. Frame 3 is type-dominant with logo lockup. **Layout and type:** Digital spectaculars are viewed from closer distances than bulletins and can support finer typography. Headline cap height can be smaller in absolute terms (12–14 inches) but must still hold against ambient daylight. Use #4F86FF for any accent text on dark overlays—#0A52EF is too deep for small text at distance. Keep all live type within the safe margin (10 percent inset) because spectacular bezels and panel seams vary by site. **Asset status:** Cannot confirm. Asset inventory unreachable. Asset request needed: Oregon stadium interior or exterior at dusk/night, technology illuminated, landscape orientation, high resolution for digital spectacular spec (minimum 4K horizontal, ideally 8K for cropping flexibility across panel arrays). **Headline pairing:** *[Awaiting copy-chief headline or subhead. Recommended territory: technology + services + media as a unified offer.]* --- ### 4. Airport Diorama — “The Scale” **Placement:** Airport diorama or large-format backlit wall, 10 × 20 ft or similar, high-dwell environment. **Venue reference:** South Carolina (Higher Education — Colonial Life Arena or football venue). **Visual approach:** Image-dominant, sweeping interior of the venue showing the technology system in context with seating, architecture, and crowd. Because dwell time is high, the frame can hold more visual information—texture in the seats, light on the technology surfaces, depth in the bowl. The headline is integrated into the image rather than overlaid on a solid bar: it sits in a naturally darker region of the photograph (upper deck shadow or lower-bowl shadow) with a subtle #0A0F1C vignette behind it for legibility. **Hierarchy:** Image-dominant (75/25). The photograph proves scale and integration; the headline delivers the proposition. **Layout and type:** Headline in Space Grotesk 600, white, upper third or centered depending on the photograph’s darkest natural zone. IBM Plex Mono eyebrow above it in #00AEEF, tracking +0.3 em. ANC wordmark lower right. Because this is a light-controlled indoor placement, contrast can be more nuanced than outdoor OOH—avoid pure white backgrounds; stay in the dark-theme system. **Asset status:** Cannot confirm. Asset inventory unreachable. Asset request needed: South Carolina arena or stadium interior wide shot, technology visible in situ, bowl-level or slightly elevated perspective, print-resolution minimum 150 dpi at 10 × 20 ft. **Headline pairing:** *[Awaiting copy-chief headline. Recommended territory: partnership longevity or turnkey venue transformation.]* --- ### 5. Arena-Adjacent Spectacular — “The Context” **Placement:** Arena-adjacent digital spectacular or static banner, facing foot-traffic approaching the venue. **Venue reference:** Notre Dame (Higher Education — Purcell Pavilion or football stadium). **Visual approach:** The photograph shows the ANC technology in the same building the viewer is walking toward—contextual proof that the work is live in their destination. Exterior facade at night is strongest: the technology visible on the building’s face, crowd energy implied, the venue name readable. The headline is treated as a direct address to the arriving audience: large, white, lower third, with the ANC wordmark tucked beside it. **Hierarchy:** Image-dominant (80/20). The proximity of the placement to the actual venue means the photograph and the physical architecture can echo each other. **Layout and type:** Space Grotesk 700, white, bottom-left or bottom-center. Keep the headline short—three to five words—because foot-traffic read time is under 4 seconds. ANC wordmark to the right of the headline or lower-right corner, `anc-white.png`, sized to the headline’s cap height. If the venue’s own signage appears in the photograph, ensure the ANC wordmark is clearly subordinate in scale to avoid visual conflict. **Asset status:** Cannot confirm. Asset inventory unreachable. Asset request needed: Notre Dame arena or stadium exterior at night, technology illuminated on building facade, crowd or event atmosphere visible, landscape orientation, print-resolution minimum 150 dpi at final output size. **Headline pairing:** *[Awaiting copy-chief headline. Recommended territory: “the building you’re entering, transformed” or live-experience credibility.]* --- ### Scaling: Bulletin vs. Digital Spectacular On a static bulletin, the campaign lives in a single frame: the photograph must carry the entire narrative, and the headline is reduced to its shortest, sharpest form—Space Grotesk at maximum weight and size, with no subhead and no secondary message. The dark-theme grade is essential here; a roadside bulletin competes with sky and headlights, so contrast is the primary craft concern. On a digital spectacular, the same photograph is treated as the opening frame of a sequence. The first 5 seconds are image-only, establishing venue credibility. The headline then enters on a dark overlay, followed by a subhead or collaboration invitation and the ANC wordmark lockup. Digital placement also allows format-specific crops: a bulletin demands a panoramic safe zone, while a spectacular’s rotating panels can use a tighter, more vertical crop that would never work on a 14 × 48 ft board. The typography loosens across the digital sequence—IBM Plex Mono appears for data labels and eyebrows, Inter appears for any body line—whereas the bulletin permits only Space Grotesk and the logo. --- ### Typography treatment at scale - **Bulletin (14 × 48 ft, 70 mph):** Space Grotesk 700 only. Cap height minimum 16–20 inches. Tracking tight. One line, maximum six words. White on dark image or dark overlay. No thin weights at this distance. - **Digital spectacular (20 × 40 ft, multi-frame, pedestrian/vehicular mixed):** Space Grotesk 600–700 for headlines. Cap height 12–14 inches acceptable because panels are viewed from slower traffic and sidewalks. IBM Plex Mono 500 for eyebrows at 3–4 inches cap height. Inter 500 for subheads. #4F86FF for accent copy; #0A52EF reserved for fills, not small text. - **Transit shelter / airport / arena-adjacent:** Adapt based on viewing distance. Closer placements (shelter, diorama) can use Space Grotesk 500–600 and slightly longer headlines. Inter 400–500 is legible for subheads at 4–6 ft viewing distance. --- ### Missing items for Ahmad 1. **Copy-chief headline set:** The delivered headlines were not found in available knowledge packs. The five concepts above cannot be paired to specific headlines until that document is supplied. 2. **Asset inventory confirmation:** The approved asset inventory is unreachable. Every photograph named above is an explicit asset request that must be verified against the real ANC photography archive before production. 3. **Flagship venue decision:** Ahmad must confirm which venue anchors the pilot so the correct print-resolution photography pack can be pulled first. Rocket Arena is the strongest sports candidate per the verticals strategy; confirm before requesting the centerhung shot.

[{"deliverable_id":"e09f9f4e-1ec4-4666-a69d-717e15ce73e3","verdict":"approved","notes":"All factual claims trace to knowledge packs. Rocket Arena '20-yr relationship,' concourse/penthouse/tunnel assets, Oregon/Texas/DKR/South Carolina/Cal/Notre Dame roster, and Hyatt before/after are all supported by anc-verticals. Uses 'technology' correctly. Positions ANC Design and Marketing as partners per collaboration stance. No imagery to verify (text-only strategy document). Voice is appropriate."},{"deliverable_id":"b9a0fce1-6b9c-416a-ab1c-d4325dc954ff","verdict":"approved","notes":"No numbers, superlatives, or factual claims requiring verification. Uses 'technology' not 'screens' or 'LED'. No imagery references. Voice is terse and punchy, appropriate for OOH. No vendor or platform names. No ANC framing issues."},{"deliverable_id":"f728ff51-2149-4955-add8-f44606fa2f3b","verdict":"approved","notes":"claims_check flagged three numerals (22, 150, 0.3) and two words ('first', 'only'). These are production specifications in a creative direction document, not factual ANC claims. '18–22 inches' and '150 dpi' are standard OOH production specs; '+0.3 em' is a typographic spec. 'First' and 'only' appear in sequential/restrictive contexts ('the first 5 seconds,' 'permits only Space Grotesk'), not as marketing superlatives. No vendor or platform names. Uses 'technology' throughout; single reference to 'LED facing' describes the media placement type, not ANC's offer. Every visual concept names a specific real ANC venue photograph to request; document explicitly states asset inventory is unreachable and does not substitute stock or generic imagery. Color, typography, and logo references match anc-brand. Collaboration stance intact."}]