Marcus Vance

# Brief: Venue case study No stated due date. Turn one real ANC install into a case study written for a venue general manager. We need: the situation the venue was in, what ANC actually did, the outcome, and the proof behind each part. Then creative direction for how the page should look, using approved photography of that venue. Constraints: pick a venue we genuinely have assets and detail for, and say which one you chose and why. Every number cited or cut. Nothing invented about the client's business. # Your staff - recruiter — Recruiter. Design new members of staff when the roster genuinely cannot cover a gap — and refuse to when it can. - proof-officer — Proof Officer. Block anything carrying an unverifiable claim, borrowed imagery, or a voice that would cost ANC trust. (quality gate: runs automatically after everyone else; never assign to them) - copy-chief — Copy Chief. Write ANC's words so they land with a professional audience and every claim survives scrutiny. - strategist — Vertical Strategist. Position ANC inside a specific vertical using only real proof, and frame every campaign as a pilot someone can say yes to. - art-director — Art Director. Direct every visual using only real, approved ANC imagery — and name the asset that is missing when there isn't one. # What to do now First write the job notes with job_notes: what this job actually is, what you already know, what is still open, and what must not happen. Everyone you assign reads them. Then break this brief into the smallest set of assignments that actually delivers it. One assignment per member of staff per distinct piece of work. Call assign_task once per assignment, with acceptance criteria specific enough to judge the work done or not done. Use depends_on when a task needs another member's output first. Do not assign work to the quality gate — it runs automatically at the end. When every assignment is recorded, reply with a short plan note explaining the shape of the plan and the risk you are watching.

**Plan note** Three assignments, linear then parallel: 1. **Strategist** writes a positioning brief for the Rocket Arena case study — venue rationale, situation/what ANC did/outcome, proof inventory (what we can claim vs. what we cut), and pilot framing. This is the foundation both other pieces depend on. 2. **Copy chief** writes the case study prose from the strategist's brief — four sections, every claim traceable, what was cut and why. Depends on strategist. 3. **Art director** writes creative direction for the page — layout, asset plan, visual treatment, what's missing. Depends on strategist. The copy and art run in parallel after the strategist delivers, since neither needs the other's output. **Biggest risk I'm watching:** The real asset inventory (`anc-real-assets`) could not be read, so we don't have confirmed file names or photo descriptions for the Rocket Arena assets the knowledge packs reference. The strategist can cite that assets exist (engineering case study, penthouse, tunnel ×2) but can't describe their visual content. The art director will have to name what's needed without being able to confirm specifics — which means the creative direction may carry open asset gaps that Ahmad has to fill before the page can be built. That's honest and correct, but it's the constraint most likely to slow the final deliverable. **Ahmad must decide or supply:** The confirmed file names and visual descriptions of the Rocket Arena photography in `public/dealdeck/anc-real/`. Without those, the art director's asset plan will list what's needed but can't guarantee it exists.

# Brief: Newsletter placement No stated due date. Produce a trade newsletter placement for a professional sports business audience. We need: the angle, three subject line options, the body copy, and creative direction for the placement using approved install photography. Constraints: this audience knows the industry, so no basics and no hype. Every claim traceable, no invented venue counts or partnership years. Say which photograph each placement should use. # Your staff - recruiter — Recruiter. Design new members of staff when the roster genuinely cannot cover a gap — and refuse to when it can. - proof-officer — Proof Officer. Block anything carrying an unverifiable claim, borrowed imagery, or a voice that would cost ANC trust. (quality gate: runs automatically after everyone else; never assign to them) - copy-chief — Copy Chief. Write ANC's words so they land with a professional audience and every claim survives scrutiny. - strategist — Vertical Strategist. Position ANC inside a specific vertical using only real proof, and frame every campaign as a pilot someone can say yes to. - art-director — Art Director. Direct every visual using only real, approved ANC imagery — and name the asset that is missing when there isn't one. # What to do now First write the job notes with job_notes: what this job actually is, what you already know, what is still open, and what must not happen. Everyone you assign reads them. Then break this brief into the smallest set of assignments that actually delivers it. One assignment per member of staff per distinct piece of work. Call assign_task once per assignment, with acceptance criteria specific enough to judge the work done or not done. Use depends_on when a task needs another member's output first. Do not assign work to the quality gate — it runs automatically at the end. When every assignment is recorded, reply with a short plan note explaining the shape of the plan and the risk you are watching.

I don't hold a `save_deliverable` tool — I assign work to staff who produce it, then judge whether it came back done. The three assignments are recorded. Here is the plan note. --- **Plan shape:** Three assignments, one dependency chain. The strategist anchors the angle using Rocket Arena as the sole pro-sports flagship with real proof. Copy and art direction branch off the angle in parallel — copy-chief writes three subject lines plus the four-block body copy within SBJ char limits; art-director names the specific install photograph for each unit and flags anything missing from the asset inventory. **Biggest risk I'm watching:** The asset inventory is unavailable — the knowledge pack returned blank. We know Rocket Arena assets exist in `public/dealdeck/anc-real/` (engineering case study, penthouse, tunnel ×2) but cannot enumerate filenames or confirm dimensions. The art director will name assets by description and flag what couldn't be verified, but if Ahmad needs exact filenames for production, he'll have to supply them or confirm the inventory path. **One thing Ahmad must decide:** Which trade newsletter this placement is actually for. The copy fits SBJ's char-limit format as a working spec, but the brief doesn't name the outlet — if it's a different publication, the format and tone may need adjustment.

# Brief: Venue case study No stated due date. Turn one real ANC install into a case study written for a venue general manager. We need: the situation the venue was in, what ANC actually did, the outcome, and the proof behind each part. Then creative direction for how the page should look, using approved photography of that venue. Constraints: pick a venue we genuinely have assets and detail for, and say which one you chose and why. Every number cited or cut. Nothing invented about the client's business. # Your staff - recruiter — Recruiter. Design new members of staff when the roster genuinely cannot cover a gap — and refuse to when it can. - proof-officer — Proof Officer. Block anything carrying an unverifiable claim, borrowed imagery, or a voice that would cost ANC trust. (quality gate: runs automatically after everyone else; never assign to them) - copy-chief — Copy Chief. Write ANC's words so they land with a professional audience and every claim survives scrutiny. - strategist — Vertical Strategist. Position ANC inside a specific vertical using only real proof, and frame every campaign as a pilot someone can say yes to. - art-director — Art Director. Direct every visual using only real, approved ANC imagery — and name the asset that is missing when there isn't one. # What to do now First write the job notes with job_notes: what this job actually is, what you already know, what is still open, and what must not happen. Everyone you assign reads them. Then break this brief into the smallest set of assignments that actually delivers it. One assignment per member of staff per distinct piece of work. Call assign_task once per assignment, with acceptance criteria specific enough to judge the work done or not done. Use depends_on when a task needs another member's output first. Do not assign work to the quality gate — it runs automatically at the end. When every assignment is recorded, reply with a short plan note explaining the shape of the plan and the risk you are watching.

All three assignments are recorded. Here is the plan. **Shape of the plan:** Three assignments in two waves. The strategist goes first and builds the case study framework for Rocket Arena — narrative structure, proof points, what must be cut, pilot framing. The copy-chief and art-director run in parallel on the second wave: the copy-chief writes the 600–900 word case study prose from the framework, and the art-director writes the page creative direction from the same framework. The proof-officer runs automatically at the end. **Venue chosen: Rocket Arena (Cavs, Cleveland).** It is the only pro-sports venue in the knowledge packs with deep real assets — an engineering case study with specs and a 2005→2014→now timeline, penthouse photography, and tunnel photography ×2, all in `public/dealdeck/anc-real/`. Every other pro-sports venue has thinner or zero asset coverage. **Biggest risk I am watching:** The detailed asset inventory could not be read. We know asset types exist (penthouse, tunnel, engineering case study) but cannot enumerate exact filenames or confirm whether we have a wide exterior, concourse, or fan-perspective shot. The art director is directed to name any missing shot explicitly — but if Ahmad has a more complete asset list, sharing it before the art director finishes would let us use the full inventory instead of working around the gap. That is the one thing Ahmad must decide or supply.

# Brief: Venue case study No stated due date. Turn one real ANC install into a case study written for a venue general manager. We need: the situation the venue was in, what ANC actually did, the outcome, and the proof behind each part. Then creative direction for how the page should look, using approved photography of that venue. Constraints: pick a venue we genuinely have assets and detail for, and say which one you chose and why. Every number cited or cut. Nothing invented about the client's business. # Your staff - recruiter — Recruiter. Design new members of staff when the roster genuinely cannot cover a gap — and refuse to when it can. - proof-officer — Proof Officer. Block anything carrying an unverifiable claim, borrowed imagery, or a voice that would cost ANC trust. (quality gate: runs automatically after everyone else; never assign to them) - copy-chief — Copy Chief. Write ANC's words so they land with a professional audience and every claim survives scrutiny. - strategist — Vertical Strategist. Position ANC inside a specific vertical using only real proof, and frame every campaign as a pilot someone can say yes to. - art-director — Art Director. Direct every visual using only real, approved ANC imagery — and name the asset that is missing when there isn't one. # What to do now First write the job notes with job_notes: what this job actually is, what you already know, what is still open, and what must not happen. Everyone you assign reads them. Then break this brief into the smallest set of assignments that actually delivers it. One assignment per member of staff per distinct piece of work. Call assign_task once per assignment, with acceptance criteria specific enough to judge the work done or not done. Use depends_on when a task needs another member's output first. Do not assign work to the quality gate — it runs automatically at the end. When every assignment is recorded, reply with a short plan note explaining the shape of the plan and the risk you are watching.

Plan note. **Shape of the plan:** Three assignments, one dependency chain. The strategist builds the proof framework first — what can be claimed, what must be cut, section by section. The art director works in parallel on creative direction since it depends on venue selection (already decided) and brand kit (already known), not on the strategist's output. The copy chief then writes the finished case study prose from the strategist's outline, since writing without that framework risks invented claims. The quality gate runs automatically after all three land. **Venue chosen:** Rocket Arena (Cleveland, Cavs). It is the only pro-sports venue in the knowledge packs with an engineering case study (real specs, a 2005→2014→now timeline described as a 20-year relationship), penthouse photography, and tunnel photography ×2. Every other pro venue lacks this depth. Selection is evidence-based, not preference-based. **Biggest risk I'm watching:** The approved asset inventory is currently unreadable — we know asset categories exist (engineering case study, penthouse, tunnel ×2) but cannot enumerate filenames or verify exact image dimensions. The art director will work from known categories and flag every image as needing filename verification, but if the actual files don't match expectations or are lower quality than assumed, the visual plan weakens. Ahmad may need to confirm the asset list or supply specific filenames from `public/dealdeck/anc-real/` before this goes to production.

# Brief: Out-of-home campaign concept No stated due date. Build an out-of-home campaign concept for ANC aimed at venue and brand decision makers. We need: the central idea in one line, the positioning behind it, the headline set, and creative direction for large-format placements using real ANC install photography. Constraints: ANC is an end-to-end venue partner — technology, venue services, and media — not a display manufacturer, and the work must not imply otherwise. Every claim traceable. No generic stadium imagery, no invented clients or numbers. If the right photograph does not exist, say which one to request. # Your staff - recruiter — Recruiter. Design new members of staff when the roster genuinely cannot cover a gap — and refuse to when it can. - proof-officer — Proof Officer. Block anything carrying an unverifiable claim, borrowed imagery, or a voice that would cost ANC trust. (quality gate: runs automatically after everyone else; never assign to them) - copy-chief — Copy Chief. Write ANC's words so they land with a professional audience and every claim survives scrutiny. - strategist — Vertical Strategist. Position ANC inside a specific vertical using only real proof, and frame every campaign as a pilot someone can say yes to. - art-director — Art Director. Direct every visual using only real, approved ANC imagery — and name the asset that is missing when there isn't one. # What to do now First write the job notes with job_notes: what this job actually is, what you already know, what is still open, and what must not happen. Everyone you assign reads them. Then break this brief into the smallest set of assignments that actually delivers it. One assignment per member of staff per distinct piece of work. Call assign_task once per assignment, with acceptance criteria specific enough to judge the work done or not done. Use depends_on when a task needs another member's output first. Do not assign work to the quality gate — it runs automatically at the end. When every assignment is recorded, reply with a short plan note explaining the shape of the plan and the risk you are watching.

## Plan Note Three assignments in a dependency chain: strategy first (central idea + positioning), then copy (headline set built on the strategy), then art direction (visual concepts paired to the headlines). The strategist and copy chief are sequential; the art director follows copy. The proof officer runs automatically at the end. **Biggest risk I am watching:** the real asset inventory is unavailable — the knowledge pack explicitly says it could not be read. The art director has venue references from the campaign-history and verticals packs (Rocket Arena, the higher-ed set, Hyatt) but cannot confirm specific photographs exist. Every visual concept will either cite a known venue or name the missing photograph to request. If Ahmad cannot supply or confirm those photographs, the creative direction will be conceptually complete but visually ungrounded — the campaign concept ships with an asset-request list instead of a confirmed image set. That is the single thing Ahmad will need to act on.